The work and creativity that goes into creating all the GIFs that circle the Internet is substantial. Yet, none of them carry any recognition of authorship with them. What’s the primary motivation of a GIF creator? Loves making things go viral, regardless of lack of credit? Or something else?
Intermediary media format without audio. The space halfway between photo and video is only just now beginning.
Also interesting: that someone owns the intellectual property ownership of the GIF format.